DJI Set to Launch Two New Products: What to Expect & How It Impacts Indian Content Creators

DJI is gearing up to launch two new products next week, with back-to-back teasers hinting at separate releases on February 18 and 20. The company has shared cryptic videos and silhouettes, leaving tech enthusiasts speculating about what’s coming. 

The first teaser, with the tagline “Focus on every move”, is set for February 18 at 8 AM EST (1 PM GMT, 6:30 PM IST). The video reveals a small box with a red dot, mounted on what appears to be a smartphone. Given DJI’s history with smartphone accessories—such as the Osmo Mobile gimbal and wireless microphones—it’s likely that this product is aimed at mobile content creators. With India’s booming short-video ecosystem on platforms like Instagram Reels, YouTube Shorts, and Moj, a new smartphone-focused gadget could be a hit among Indian creators. The growing number of vloggers, influencers, and independent filmmakers in India makes this an interesting release to watch.

The second teaser, scheduled for February 20 at the same time, carries the tagline “Roll with it.” Unlike the first teaser’s horizontal format, this one is vertical, possibly indicating a handheld product. The glowing green circle in the video could suggest a new stabilizer or gimbal, which aligns with the tagline referencing movement. While some speculate it could be a drone, DJI’s existing FPV and Avata drones are still relatively new, making a stabilizer more likely. Given India’s increasing demand for professional video equipment, including high-end stabilizers for wedding videography, YouTube, and travel vlogging, a new addition to the RS or Osmo series could appeal to both professionals and hobbyists.

DJI has a strong presence in India, with its drones, cameras, and gimbals used widely across various industries. A potential smartphone-focused accessory would cater to India's massive mobile-first user base, where many content creators rely on their phones for professional work. Similarly, a new stabilizer could attract filmmakers, wedding photographers, and action-sports enthusiasts looking to capture smooth footage.

With India’s social media landscape growing rapidly, tools that enhance video quality are in high demand. DJI’s upcoming products, whether they cater to vloggers, filmmakers, or drone pilots, are likely to generate excitement in the Indian market. As the launch dates approach, tech enthusiasts and content creators will be keen to see if their guesses match DJI’s announcements.

For those looking to participate in the guessing contest, DJI’s forum is offering store credit to those who predict the products correctly. Whether it’s a new smartphone accessory or an advanced stabilizer, the upcoming launches could bring exciting new tools for India’s growing community of digital creators. Stay tuned for February 18 and 20 to see what DJI has in store!